Objectives: 
Introduce MD to Iraqi market
Engage consumer with Extreme Games concept of MD
Be the first to run Extreme Games in the country
Mountain Dew to live up action sports to expectations in Iraq 

The Solutions
Motocross  extreme jumping  was introduced to build hype for  Mountain Dew in the Iraq Market  performed by team of  polish athletes for the first time ever in Baghdad and Iraq 
The Results
Thousands of Iraqi attended and took part in the adventure 
We Did the Dew