Attract global awareness on women struggle in Mosul, and increase symbolic engagement with them on social media platforms
Generate ideas and content and turn them into actionable projects if possible
Let the women in Mosul know that they are not alone in this ordeal
UNFPA WANTED TO ENCOURAGE THE WORLD TO  MORALLY SUPPORT AND ENCOURAGE MOSUL WOMEN IN ANY MEANS POSSIBLE

The Solution :  
USE SOCIAL MEDIA TO RAISE AWARNESS OF THE, WOMEN CRISES IN MOSUL 
INVITE WESTERN SOCIETY TO SHARE THOUGHTS ,  AND IDEAS ON OUR PLATFORM WHICH WILL   ENCOURAGE MOSUL PEOPLE, AND SPARK ACTUAL  SUPPORT ON GROUND . GIVING A THOUGH WOULD HELP A LOT, AND WOULD NOT COST THE DONOR ANYTHING
 
Campaign results:
40,000 likes
6,000 shares
1,000 engagements 
50 thoughts donated
 

STRATEGY:

Lenovo brand wanted to engage with consumers outside the usual frame of mobile shop EXECUTION Waited till the national day of Newroz Spread our promoters inside the busy malls with the Newroz sweets, and distributed the food to visitors and showed them the phone at the same moment Asked them to share a photo of the device and the sweets on their FB page RESULTS Around 10000 hand-son trial More than 1000 photos of the new device was shared on FB

The Brief : Come up with a football related activation Which can be conducted every year to engage youngsters and increase their bon with Pepsi football platform Solution: Engaging and igniting and Inviting youth to contribute in Grass root activation ( Pepsi street football ) RESULTS TV stations aired the final match LIVE for free (value of $20k) 4 Radio stations also aired the event LIVE for free (Value of $10k) influential sport figures talked about PSF on their social media platforms reaching over 200 thousand followers In Erbil, the MAYOR of Erbil attended our closing ceremony and handed out the trophies to the winners, which also attracted much news and