The brief 
Create awareness and announce The coming back of Samsung to Middle East 
Differentiate and leverage the brand image in consumer top of mind
Announce Samsung dealer in Middle East 
Create a positive bond with the brand 
Fight against the illegal imported brands fro Samsung 

The Solution 
A 360 degree campaign was launched all over Middle East  accompanied with an outstanding offer reflecting the image of the brand 
With any purchase of Samsung products you wil have the opportunity to win of  luxury cars ( BMW- Mercedes and Audi )  

The Results:
Sales have dramatically increased within one week from launching the campaign 
Consumers engagement was the brand has been established 
Traffic on Samsung showrooms exceeds the expectations