The Brief : Come up with a football related activation Which can be conducted every year to engage youngsters and increase their bon with Pepsi football platform Solution: Engaging and igniting and Inviting youth to contribute in Grass root activation ( Pepsi street football ) RESULTS TV stations aired the final match LIVE for free (value of $20k) 4 Radio stations also aired the event LIVE for free (Value of $10k) influential sport figures talked about PSF on their social media platforms reaching over 200 thousand followers In Erbil, the MAYOR of Erbil attended our closing ceremony and handed out the trophies to the winners, which also attracted much news and