STRATEGY:

Lenovo brand wanted to engage with consumers outside the usual frame of mobile shop EXECUTION Waited till the national day of Newroz Spread our promoters inside the busy malls with the Newroz sweets, and distributed the food to visitors and showed them the phone at the same moment Asked them to share a photo of the device and the sweets on their FB page RESULTS Around 10000 hand-son trial More than 1000 photos of the new device was shared on FB